When you’re running a travel agency, customer reviews matter more than almost anything else. One good review can get someone to book their dream trip. One bad review can send them running to your competition.
Here’s what most people don’t know: Google, Facebook, and Yelp handle 83% of all online reviews. TripAdvisor only gets about 8%. So while TripAdvisor is important, most travelers are checking Google and other big platforms before they pick an agency.
The problem? Managing all these reviews manually is a nightmare. You can’t log into Google, Facebook, TripAdvisor, and five other sites every single day to check what people are saying about you.
That’s where review management tools come in. Some help you collect reviews by sending automated follow-ups. Others display your best reviews on your website with nice-looking widgets. And some do both.
If you’re a small agency watching every dollar, you’ll want to look at free options first. But here are about ten tools worth checking out, from travel-specific solutions to general review widgets.
Reviewflowz – Built for Travel Companies
Reviewflowz was made specifically for travel businesses. It pulls reviews from Google, TripAdvisor, Viator, GetYourGuide, Airbnb Experiences, and more into one dashboard. You can see everything in one place, rather than jumping between sites.
The system lets you send review requests through direct links or QR codes. Hand a customer a QR code after their trip, they scan it, and they’re taken straight to a review form. It even has team leaderboards to make collecting reviews feel like a game.
They also have AI tools that scan your reviews to find common themes and suggest response drafts. So if you’re getting a lot of comments about your tour guides, you’ll know. If you need to respond to a negative review, the AI can help draft something professional.
For your website, Reviewflowz gives you customizable widgets. You copy some HTML code, paste it on your site, and it automatically updates with new reviews.
They offer a 14-day free trial with no credit card required. For small agencies, it might be more than you need. But if you want something built specifically for travel that works across multiple review sites, it’s worth a look.
EmbedSocial – Display Reviews from Anywhere
EmbedSocial (their EmbedReviews product specifically) pulls reviews from Facebook, Google, Yelp, and other networks and displays them on your site. It’s popular with hotels and travel businesses.
Let’s say someone left a great review about your tour on Facebook. EmbedSocial can grab that review and display it right on your website. You can pick which reviews to show and which to skip.
The widgets update themselves automatically. New reviews flow in without you having to do anything. You can customize the look to match your branding, change colors, and pick different layouts.
They also offer SEO snippets, which add special code so your star ratings can show up in Google search results. It’s not free, but it handles multiple review sources in one place.
TrustHero – Simple Widget for Travel Agencies
TrustHero is a straightforward widget builder made specifically for travel agencies and tour operators. They have a free plan that doesn’t require a credit card.
You connect your Google and Yelp accounts, and TrustHero pulls in your reviews. Then you customize how the widget looks, copy the HTML code, and paste it on your website. When new reviews appear on Google or Yelp, they automatically show up on your site.
The dashboard lets you pick colors, fonts, and layouts to match your branding. They also have SEO features and can show you analytics on how many people are looking at your reviews.
TrustHero has some AI features too. It can summarize all your reviews into a short description and highlight keywords that customers mention most often.
It won’t send review requests for you, but it’s great at collecting your existing Google and Yelp reviews and showing them off. For a small agency, it’s a low-risk way to get an automatic “wall of love” on your site.
Elfsight – All-in-One Reviews Widget
Elfsight is a general widget company, and one of their widgets is called All-in-One Reviews. They even have a template specifically for travel agents.
It can pull reviews from Google, TripAdvisor, Facebook, Yelp, and other sites and display them together. You use their visual editor to pick which platforms to include and choose a layout style.
The big advantage here is that they have a free tier. No credit card required to get started. The free plan has basic features and might limit how many reviews you can show, but it’s perfect if you’re just testing things out.
Even on the free plan, you get different review card styles, star ratings, verified badges, and it works in multiple languages. The widget works on mobile too.
Because it’s code-free, beginners can handle it easily. Just create the widget on their site, copy the code, and paste it into your website. It works with WordPress and most website builders.
TripAdmit – Review Collection for Tour Guides
TripAdmit is different from the other tools. It started as a digital tipping solution for tour guides, but it also collects reviews at the same time.
Here’s how it works: after a tour, you give customers a QR code or link. They can leave a tip for their guide digitally and write a review on the same page. It combines tipping and reviews in one step.
They have an AI Review Assistant that helps customers write better reviews if they get stuck. TripAdmit claims this increases 5-star reviews significantly because people aren’t left staring at a blank text box.
This makes the most sense if you run guided tours. It’s not cheap software, and it’s more of an operational tool than a website widget. But if you do tours, it ensures you don’t lose feedback after each trip.
GoodReviews – Automated Review Campaigns
GoodReviews focuses on boosting your Google reviews through automated campaigns. You upload your customer list (emails of people who booked trips), and it automatically sends them review requests via email or SMS.
You can brand the messages with your logo and customize the text. It handles follow-ups, too. If someone doesn’t respond, it sends gentle reminders until they leave a review.
According to their site, users typically see 2-5x more monthly Google reviews after using the system.
GoodReviews also integrates with booking tools like TravelPerk, Rezdy, and WeTravel. So after someone books a trip, the system can automatically send them a review request. It’s like having a backend reputation manager specifically built for tourism.
It’s not free, but it’s built for agencies that want systematic review growth on Google and other travel sites.
General Review Platforms
There are also some general reputation management platforms worth mentioning:
Grade.us can gather reviews from Google, Facebook, Yelp, TripAdvisor, and other sites. It automates sending customers to the right review site based on rules you set. They offer a 14-day trial.
GatherUp (formerly GetFiveStars) sends emails or texts asking for feedback and routes happy customers to review sites.
ReviewTrackers continuously monitors review sites and pulls all feedback into one dashboard. It can also send out review requests.
These tools are more advanced and usually more expensive than simple widgets. They might be overkill for a very small agency, but they’re powerful for running large campaigns across multiple locations.
Other Options Worth Knowing About
Trustmary collects both written and video testimonials. It can import reviews from Google, Yelp, and TripAdvisor, and you can create a “wall of love” for your site. It’s not travel-specific but works well for agencies that want both text and video reviews.
Senja focuses on testimonial collection and makes it very user-friendly. You can import testimonials from over 30 platforms and collect new ones “on autopilot.” There’s a free plan to start with.
For agencies that want to collect customer stories after every trip, Senja can serve as a central place to gather feedback. You send clients a link after their trip, and they submit testimonials that you can feature on your homepage.
Don’t Forget the Free Options
Before you pay for anything, remember the basics. Every travel agency should claim its free Google Business Profile and TripAdvisor account. Encourage happy customers to leave reviews on Google or TripAdvisor directly.
You can grab basic Google Maps badges or TripAdvisor badges (free code from Google and TripAdvisor) to put on your site. If you’re on WordPress, simple testimonial plugins like “Site Reviews” or “Easy Testimonials” let you manually enter customer quotes.
A tiny agency doesn’t need a paid tool right away. Start with Google and TripAdvisor, maybe add a free widget, and cover the basics. As you grow, investing in one of the tools above can make collecting and displaying reviews much easier.
Picking the Right Tool
| Category | Tools / Platforms | Key Highlights |
|---|---|---|
| Travel-Specific Features | Reviewflowz, TrustHero | Built specifically for travel agencies to manage and showcase reviews. |
| Flexible Widgets | EmbedSocial, Elfsight | Work with any website; offer free or trial options for easy integration. |
| For Tour Operators | TripAdmit | Collects reviews immediately after tours, boosting authenticity and engagement. |
| Automated Campaigns | GoodReviews, Grade.us (and similar platforms) | Help systematically increase review counts through automation and campaigns. |
| Testimonials | Trustmary, Senja | Support collection of both text and video testimonials for stronger credibility. |
Every agency should at least set up Google reviews and use what they already have. Most of these tools offer free trials or basic plans, so you can test them before spending money.
The goal is simple: show new customers the happy experiences of past travelers. Pick a tool that fits your budget and needs, and your travel site can confidently display the social proof that converts visitors into bookings.
