Running a travel agency business? Download this comprehensive conversion checklist created specially for travel businesses to boost your sales and improve conversions.
Hey — I’m Tajim, founder of WP Travel Kit and the mind behind some of the most successful WordPress themes built specifically for travel businesses.
As a designer, developer, and conversion strategist, I’ve helped craft high-performing travel websites for agencies across the globe. I know what it takes to turn casual browsers into paying customers—and I’m here to help you do the same. Let’s get your bookings rolling.
With my Conversion Rate Optimization Checklist
With over 400+ essential checkpoints, this checklist helps you audit every corner of your travel website’s booking flow—nothing slips through the cracks.
You’ll uncover quick wins you can apply immediately to boost your conversion rates and increase your average booking value—without overhauling your entire site.
After 15 years as a conversion strategist, I’ve found that the biggest booking killers aren’t complex—they’re simple, foundational mistakes most travel websites overlook.
If your travel website isn’t clear, doesn’t build trust, or overwhelms visitors with too much information—chances are, you’re leaving bookings and revenue on the table.
After reviewing dozens of travel websites, I’ve found that nearly all fall into the same three traps that silently kill conversions.
Here's where most travel sites go wrong:
They make their booking process needlessly complicated and confusing.
Their trip pages don't include must-have booking elements.
They don't offer a great and effortless mobile booking experience.
These things matter — because they are actively preventing you from truly scaling your business.
ASK YOURSELF
The gap between where you are now and 50… 100… 500 additional bookings per day might be smaller than you think. Access the most thorough conversion optimization guide created specifically for travel businesses and discover what's been missing from your booking process.
Here's the pattern I keep seeing:
Nearly every travel company I've analyzed recently is battling an identical challenge:
Customer acquisition expenses climbing month after month
These business owners are pouring countless hours into fine-tuning their marketing campaigns… but despite their best efforts, the cost of turning a website visitor into a paying customer continues to rise year over year.
The real issue is this:
Your travel site isn't designed to maximize visitor-to-booking conversions. Your advertising does its job—it drives traffic to your site.
Your website's job is to turn that traffic into paying customers.
For every dollar invested in conversion optimization now, you'll earn back $100 within 12 months… and that same return repeats year after year after year.
When your travel site converts at peak performance, you'll witness both plummeting customer acquisition costs and rising average transaction values.
This powerful combination finally makes your advertising budget work as hard as you do.
I need to be honest with you… If this checklist turns out to be another confusing resource that sits unused on your computer, then you're no better off than you are right now.
Which is exactly why I've built this guide around one principle: making complex optimization simple to understand and execute.
HERE IS MY PROMISE
decrease your customer acquisition costs
increase your average booking value
skyrocket your conversion rates.
This checklist allows you to enhance every aspect of your travel website, using 400+ strategic evaluation points and 15+ years of conversion design expertise, so you'll transform every page element into a booking-generation tool.
Even better, this guide identifies your highest-priority actions, showing you precisely which optimizations to address first so you can execute low-effort changes that produce immediate, substantial booking rate improvements.
I've spent over 15 years designing and optimizing conversion rates for some of the industry's most successful websites.
I'm naturally data-driven, and throughout my decade-and-a-half in online travel, I've remained laser-focused on identifying what actually moves the needle versus what sounds good in theory. Which specific changes genuinely impact booking behavior. What elements truly drive reservations and revenue growth.
My approach combines over ten years of studying consumer psychology and decision-making science with a systematic optimization methodology built on hundreds of live split-tests with real customers.
The result? I understand exactly what influences online booking decisions — and I'm excited to share this hard-earned expertise with you.
Buy the most comprehensive Conversion Rate Optimization (CRO) Checklist for Travel Businesses
Work through every conversion element and analyze your site's current effectiveness.
Apply the strategies in order of priority, focusing first on simple changes with dramatic results.
Start seeing the booking increases that come from a properly optimized travel website.
Get a checklist that covers every page of your travel website
$19
Save 80% • Limited Time OFfer
Regular Price: $98.99
Included: 400+ critical conversion checkpoints
You will be redirected to a secure checkout where you can pay with:
After payment, you will get your spreadsheet immediately.
Audited by a conversion expert with 15+ years of travel biz experience
$2100
Save 30%
Regular Price: $2,999
With my Conversion Audit, you will get:
You will be redirected to a secure checkout where you can pay with:
After payment, we will send a short questioner to get started.
Join 2,847+ travel business owners already earning more with our CRO checklist
I'm confident that the Ultimate Travel Business Conversion Checklist will transform your agency. That's why I'm offering a results-driven 15-day money-back guarantee.
If you don't see positive results, after implementing at least five checkpoints, message me and I'll refund 100% of your money. Your success and satisfaction are my top priorities.
Every day you wait is another day of lost revenue. While you're reading this, your competitors are capturing bookings that should be yours. Your travel expertise deserves to be profitable. Make today the day you transform your passion into profit.
Real results from real travel entrepreneurs who transformed their sites into profitable businesses
HERE IS MY PROMISE
decrease your customer acquisition costs
increase your average booking value
skyrocket your conversion rates.
This Travel Business Checklist allows you to enhance every aspect of your travel website, using 400+ strategic evaluation points and 15+ years of conversion design expertise, so you'll transform every page element into a booking-generation tool.
Even better, this guide identifies your highest-priority actions, showing you precisely which optimizations to address first so you can execute low-effort changes that produce immediate, substantial booking rate improvements.
Totally get it — you're not alone. 😄
Honestly, I’ll read at least a dozen reviews before I book even a $200 hotel. I’m guessing you’re the same way. So, to make things easier, I pulled together some of the most common questions people ask — and answered them for you right here.
What exactly is included in the CRO Checklist?
The checklist provides actionable best practices and optimization tips for every key area of a travel website—homepage, trips catalog, destination pages, header, footer, forms, analytics, mobile optimization, accessibility, and post-booking pages.
Is this checklist suitable for small travel agencies or only for larger companies?
The checklist is designed for travel businesses of all sizes. Small agencies will find the step-by-step structure especially helpful, while larger teams can use it to coordinate improvement efforts across departments.
Is the checklist only for new websites, or can I use it to improve my existing site?
It works for both. You can use it to build a conversion-focused new site or to audit and upgrade an existing website to boost bookings, speed, and user experience.
Is your checklist suitable only for specific booking platforms or other systems as well?
My Travel Business Checklist is not platform related, so it's useful for any platforms, including custom websites, WordPress, Wix, Squarespace, Webflow, and dozens of others.
I've bought a conversion checklist before. How is this different?
Glad you asked. Here's the thing — I’ve been in this space a long time, and I’ve seen what actually moves the needle for travel websites. I’ve built a travel marketing business from ground up and helped optimize some of the highest-converting travel sites out there.
With 15+ years under my belt and hundreds of A/B tests behind me, I know exactly what works. And I’m here to hand over the same tools that can boost your bookings — starting the moment you put them into action.
Does this checklist focus on travel websites only, or can it be used for other industries?
While the principles apply broadly, the content and examples are tailored for travel agencies and tour operators, addressing industry-specific features like trip listings, destination content, and booking flows.
Will I receive updates if best practices change in the future?
If major updates become available, customers will be notified and able to access the latest version, ensuring your site stays aligned with industry-leading CRO trends.
I've still got some questions...
A: Well, let me take care of that! Simply send me an email ([email protected]) and I'll be happy to answer any of your questions.
Join 2,847+ travel business owners already earning more with our CRO checklist
At WPTravelKit, our mission is to revamp the digital presence of travel businesses worldwide.
We strive to provide powerful, easy-to-use WordPress themes and plugins that empower travel agencies, tour operators, and travel bloggers to create stunning, feature-rich websites.
© 2025 WP Travel Kit. All rights reserved.
